IGNOU BRL-108 Assignment 2026-27
Retail Operations and Store Management
Last updated by IGNOU: 07 Aug 2026. Guide written from the official PDF on 23 Oct 2026, 04:11 am.
| Course code | BRL-108 |
|---|---|
| Course title | Retail Operations and Store Management |
| Programme | Bachelor of Business Administration in Retailing (BBARIL)BBARIL |
| School | School of Management Studies |
| Assignment code | BRL–108/TMA/2026-27 |
| Session |
About the BRL-108 assignment
The BRL-108 assignment covers all course blocks on retail operations and store management. Topics include consumer behaviour, store location and layout, visual merchandising, promotion, performance measurement, pricing, customer loyalty, merchandise planning and human resource management.
This tutor-marked assignment has nine compulsory questions worth 100 marks. Section A contains seven short-type questions of 10 marks each, while Section B contains two essay-type questions of 15 marks each. The assignment contributes 30% to the final assessment. No word limits or viva requirements are specified.
What the assignment asks
| Question | Marks | Topic |
|---|---|---|
| Q1 | 10 | Explain retail consumer buying behaviour and the factors shaping purchase decisions within a product category, using examples. |
| Q2 | 10 | Describe the store site-selection process and illustrate the main considerations in choosing a retail location. |
| Q3 | 10 | Discuss why store layout and design matter and explain the elements of visual merchandising. |
| Q4 | 10 | Explain how marketing implications differ for high- and low-involvement product categories, supported by examples. |
| Q5 | 10 | Discuss the retail promotional mix and how advertising, sales promotion and other tools support retail performance. |
| Q6 | 10 | Explain the Balanced Scorecard and how retailers can use financial and non-financial measures to improve performance. |
| Q7 | 10 | Discuss retail pricing strategies and the factors that influence retailers' pricing decisions. |
| Q8 | 15 | Examine customer retention and loyalty strategies, including how CRM and loyalty programmes strengthen long-term customer value. |
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