IGNOU BRL-102 Assignment 2026-27
Introduction to Retail Marketing
Last updated by IGNOU: 07 Aug 2026. Guide written from the official PDF on 23 Oct 2026, 01:13 am.
| Course code | BRL-102 |
|---|---|
| Course title | Introduction to Retail Marketing |
| Programme | Bachelor of Business Administration in Retailing (BBARIL)BBARIL |
| School | School of Management Studies |
| Assignment code | BRL-102/TMA/2026-27 |
| Session | July 2026 and January 2027 |
| Maximum marks | 100 |
| Weightage | 30% |
| Last date (June exam) | 15 Mar 2027 |
| Last date (December exam) | 15 Oct 2026 |
| Medium | English, Hindi |
About the BRL-102 assignment
The BRL-102 assignment covers all blocks of Introduction to Retail Marketing. Topics include the marketing mix, consumer decisions, shopping behaviour, selling, customer needs and the SPANCO sales process. It also examines retail promotion and advertising.
The tutor-marked assignment has nine compulsory questions across two sections. Section A contains seven short-type questions worth 10 marks each, while Section B contains two essay-type questions worth 15 marks each. The total is 100 marks, and the assignment contributes 30% to the final assessment.
What the assignment asks
| Question | Marks | Topic |
|---|---|---|
| Q1 | 10 | Explain the marketing mix using an example. |
| Q2 | 10 | Describe the different types of consumer decision-making processes. |
| Q3 | 10 | Discuss how situational factors affect shopping behaviour. |
| Q4 | 10 | Identify the main forms of selling. |
| Q5 | 10 | Describe the qualities that make a salesperson effective. |
| Q6 | 10 | Discuss the factors that determine customer needs. |
| Q7 | 10 | Explain how the SPANCO sales process works. |
| Q8 | 15 | Discuss retail promotion, its types and its influence on consumer buying behaviour. |
| Q9 | 15 | Explain advertising's role in product promotion and illustrate different advertising categories with specific examples. |
This is a summary of each question. Download the official PDF above for the exact questions and word limits.
How to write and submit it
- Answer all nine questions in the assignment.
- Read the assignment instructions in the Programme Guide before starting.
- Submit the completed assignment to the Coordinator of your Study Centre.
- Submission by the prescribed deadline is compulsory for eligibility to appear in the term-end examination.
Submission dates: 15 March 2027 (June 2027 term-end exam); 15 October 2026 (December 2026 term-end exam).
Frequently asked questions
What is the assignment code for BRL-102 in 2026-27?
The assignment code is BRL-102/TMA/2026-27, and it covers all blocks of the course.
How many questions must I answer in the BRL-102 assignment?
All nine questions are compulsory: seven short-type questions carrying 10 marks each and two essay-type questions carrying 15 marks each.
What are the maximum marks and weightage for BRL-102?
The assignment carries 100 marks and has a 30% weightage in the final assessment.
What is the BRL-102 assignment submission deadline?
The deadline is 15 October 2026 for the December 2026 term-end exam and 15 March 2027 for the June 2027 term-end exam.
Where should I submit the BRL-102 assignment?
Submit it to the Coordinator of your Study Centre.
Which sessions and languages are listed for this assignment?
The official listing covers July 2026 and January 2027, with English and Hindi versions available.
Other IGNOU BBARIL assignments
All BBARIL assignments →Assignment details and PDFs come from IGNOU's official website; the guide is a summary of the official PDF. Always check the latest instructions and last dates on ignou.ac.in or with your Regional Centre before submitting.