IGNOU BRL-114 Assignment 2026-27
Visual Merchandising & Store Planning
Last updated by IGNOU: 07 Aug 2026. Guide written from the official PDF on 23 Oct 2026, 04:12 am.
| Course code | BRL-114 |
|---|---|
| Course title | Visual Merchandising & Store Planning |
| Programme | Bachelor of Business Administration in Retailing (BBARIL)BBARIL |
| School | School of Management Studies |
| Assignment code | BRL-114/TMA/2026-27 |
| Session |
About the BRL-114 assignment
The BRL-114 assignment covers all course blocks on visual merchandising and store planning. Topics include colour, store layouts, fixtures, lighting, apparel displays, online merchandising and hotel design considerations.
The assignment has nine compulsory questions in two sections. Section A contains seven short-type questions worth 10 marks each. Section B contains two essay-type questions worth 15 marks each; the final question requires notes on any three of four topics. No word limits or viva requirements are stated.
What the assignment asks
| Question | Marks | Topic |
|---|---|---|
| Q1 | 10 | Explain the meaning of visual merchandising and its objectives in the Indian context. |
| Q2 | 10 | Describe the colour wheel and colour-use principles that help improve displays. |
| Q3 | 10 | Explain macro-space planograms and the key steps involved in establishing a new store. |
| Q4 | 10 | Discuss different fixture types and their uses for food and grocery merchandise. |
| Q5 | 10 | Explain online visual merchandising and the visual merchandising considerations involved in planning a hotel's design. |
| Q6 | 10 | Describe major lighting sources and types of lighting fixture settings. |
| Q7 | 10 | Discuss apparel display approaches and compare them across retail formats. |
| Q8 | 15 | Examine different display types and settings, including the features that make a display effective. |
| Q9 | 15 | Write short notes on any three topics from façade signage, exclusive stores, fittings and hardware, and kiosks. |
This is a summary of each question. Download the official PDF above for the exact questions and word limits.
Assignment details and PDFs come from IGNOU's official website; the guide is a summary of the official PDF. Always check the latest instructions and last dates on ignou.ac.in or with your Regional Centre before submitting.