IGNOU IBO-02 Assignment 2026-27
International Marketing Management
Last updated by IGNOU: 06 Aug 2026. Guide written from the official PDF on 23 Oct 2026, 07:25 am.
About the IBO-02 assignment
The IBO-02 assignment covers all course blocks on international marketing management. Topics include market segmentation, entry into foreign markets, advertising, services marketing, marketing research, product strategies, pricing and the coordination of international operations.
This tutor-marked assignment has five compulsory questions worth 100 marks in total. Questions 1 and 2 each contain two parts with a printed allocation of 10+10 marks. Questions 3–5 each contain four items with an allocation of 4×5 marks, covering short notes, comparisons and comments on statements. The assignment contributes 30% to the final assessment.
What the assignment asks
| Question | Marks | Topic |
|---|---|---|
| Q1 | 10+10 | Discuss segmentation principles and suitable segmentation bases for laptops across countries, then explain an international entry mode requiring no investment abroad, including its advantages and disadvantages. |
| Q2 | 10+10 | Assess the importance and rationale of international advertising, then explain and critically evaluate international services marketing strategies using illustrations and suitable service examples. |
| Q3 | 4×5 | Write short notes explaining the EPRG framework, the international marketing research process, the international product life cycle and telemarketing. |
| Q4 | 4×5 | Compare product adaptation with standardization, international with domestic marketing, warranty with guarantee, and penetration pricing with skimming pricing. |
| Q5 | 4×5 | Evaluate statements about publicity and sales, global positioning along the high-touch/high-tech spectrum, digital technology in international promotion, and coordination and control of international marketing operations. |
This is a summary of each question. Download the official PDF above for the exact questions and word limits.
How to write and submit it
Assignment details and PDFs come from IGNOU's official website; the guide is a summary of the official PDF. Always check the latest instructions and last dates on ignou.ac.in or with your Regional Centre before submitting.