IGNOU BFD-077 Assignment 2026
Fashion Retail Marketing, Operations and Store Management
Last updated by IGNOU: 05 Oct 2026. Guide written from the official PDF on 19 Oct 2026, 01:34 pm.
| Course code | BFD-077 |
|---|---|
| Course title | Fashion Retail Marketing, Operations and Store Management |
| Programme | Diploma in Fashion Design and Retail (DFDR)DFDR |
| School | School of Vocational Education and Training |
| Session | July 2026 |
| Maximum marks | 50 |
| Weightage | 30% |
| Last date (June exam) | — |
| Last date (December exam) | 31 Oct 2026 |
| Medium | English |
About the BFD-077 assignment
The BFD-077 assignment covers store design, consumer purchase decisions, sales promotion, customer loyalty, job specification and customer relationship management (CRM). It is part of the Diploma in Fashion Design and Retail for the July 2026 session.
There are four questions worth 50 marks in total, with a 30% assessment weightage. Questions 1, 2 and 4 carry 10 marks each. Question 3 carries 20 marks for four short notes, but its second topic is missing from the supplied PDF text. No word limits are specified.
What the assignment asks
| Question | Marks | Topic |
|---|---|---|
| Q1 | 10 | Explain store design and discuss its main elements. |
| Q2 | 10 | Discuss the factors that influence consumers when making purchase decisions. |
| Q3 | 4×5=20 | Write short notes on sources of sales promotion, customer loyalty and job specification; the second of the four listed topics is blank in the supplied PDF text. |
| Q4 | 10 | Give a brief account of customer relationship management (CRM). |
This is a summary of each question. Download the official PDF above for the exact questions and word limits.
How to write and submit it
- Read the questions, instructions and relevant study units before writing answers in your own words rather than reproducing study material.
- Include your address and Study Centre details at the top of the first answer-sheet page in the prescribed format.
- Use full-size paper and leave 4 cm margins at the top, bottom and left.
- Clearly identify the question number and any part being answered.
- Submit handwritten work either as scanned copies through the Regional Centre email or upload link, or as a hard copy to the concerned Regional Centre or Study Centre.
- Assignment submission is compulsory before taking the term-end examination; the booklet states that hall tickets will not be issued otherwise.
Assignment details and PDFs come from IGNOU's official website; the guide is a summary of the official PDF. Always check the latest instructions and last dates on ignou.ac.in or with your Regional Centre before submitting.