IGNOU MER-009 Assignment 2026-27
Marketing Management
Last updated by IGNOU: 07 Sept 2026. Guide written from the official PDF on 19 Oct 2026, 04:26 pm.
| Course code | MER-009 |
|---|---|
| Course title | Marketing Management |
| Programme | Master of Arts (Entrepreneurship) (MAER)MAER |
| School | School of Vocational Education & Training |
| Assignment code | MER-009/TMA/2026-27 |
| Session | July 2026 and January 2027 |
| Maximum marks | 100 |
| Weightage | 30% |
| Last date (June exam) | 15 Mar 2027 |
| Last date (December exam) | 15 Sept 2026 |
| Medium | English |
About the MER-009 assignment
The MER-009 assignment covers all blocks of Marketing Management. It examines the marketing environment, marketing research, pricing, communication, personal selling, social marketing, branding and product life-cycle strategies.
There are five compulsory questions worth 100 marks in total. The tasks include descriptive explanations, short notes and brief comments on statements. Question 5 offers a choice of two topics from four, worth 10 marks each. The assignment carries 30% weightage, and the printed pass requirement is 50%.
What the assignment asks
| Question | Marks | Topic |
|---|---|---|
| Q1 | 20 | Explain the marketing environment and describe its macro-level and micro-level components. |
| Q2 | 5+15 | Define marketing research and explain its stages using examples. |
| Q3 | 4x5 | Write short notes on price determination, market communication, the personal selling process and social marketing. |
| Q4 | 4x5 | Briefly discuss statements about marketing's role in consumer awareness and decisions, advertising as print salesmanship, buyer education and changing marketing-mix strategies across the product life cycle. |
| Q5 | 10 each | Choose two short-note topics from integrated marketing communication, internet marketing, individual versus umbrella branding and competition-based pricing. |
This is a summary of each question. Download the official PDF above for the exact questions and word limits.
How to write and submit it
- Attempt all five questions, choosing any two of the four topics in Question 5.
- Read the assignment instructions in the Programme Guide before starting.
- Submit the assignment to the Coordinator of your Study Centre.
- Assignment submission within the prescribed schedule is compulsory for eligibility to appear in the term-end examination.
Assignment details and PDFs come from IGNOU's official website; the guide is a summary of the official PDF. Always check the latest instructions and last dates on ignou.ac.in or with your Regional Centre before submitting.