IGNOU BEGG-171 Assignment 2026-27
Media and Communication Skills
Last updated by IGNOU: 24 Aug 2026. Guide written from the official PDF on 19 Oct 2026, 05:47 pm.
| Course code | BEGG-171 |
|---|---|
| Course title | Media and Communication Skills |
| Programme | Bachelor of Arts Multidisciplinary (BAM) & Bachelor of Arts (General) (BAG)BAM, BAG |
| School | School of Humanities |
| Session |
About the BEGG-171 assignment
The BEGG-171 assignment assesses your understanding of media and communication across four course blocks. It covers mass media in daily life, public-service advertising, news reporting, editorial writing, advertising ethics and social media.
This is one Tutor Marked Assignment worth 100 marks, with a 30% weightage. Section A has four questions worth 10 marks each, while Section B has four questions worth 15 marks each. All sections must be attempted. The question paper does not specify numerical word limits.
What the assignment asks
| Question | Marks | Topic |
|---|---|---|
| Section A — Unnumbered question | 10 | Discuss how mass media contributes to everyday life. |
| Section A — Q1 | 10 | Explain the meaning and purpose of public-service advertising using relevant examples. |
| Section A — Q2 | 10 | Describe the main principles involved in writing a news report. |
| Section A — Q3 | 10 | Discuss the place of social media in present-day communication. |
| Section B — Q1 | 15 | Discuss why ethical standards matter in advertising. |
| Section B — Q2 | 15 | Explain how headlines, leads and body text form the structure of a news story. |
| Section B — Q3 | 15 | Explain editorial writing and describe the characteristics of an effective editorial. |
| Section B — Q4 | 15 | Examine the benefits and difficulties of using social media for communication. |
This is a summary of each question. Download the official PDF above for the exact questions and word limits.
How to write and submit it
Assignment details and PDFs come from IGNOU's official website; the guide is a summary of the official PDF. Always check the latest instructions and last dates on ignou.ac.in or with your Regional Centre before submitting.